ENO Hammocks
Founded in 1999, Eagles Nest Outfitters (ENO) has been the leader in gathered-end hammocks and revolutionizing the traditional approach to relaxation. Establishing the now familiar hammock hanging culture that can be seen throughout parks, college campuses, festivals, and campsites across the world. The challenge at hand was to communicate the same values that go into their product development as their communication throughout all aspects of marketing strategy.
ENO Hammocks
Founded in 1999, Eagles Nest Outfitters (ENO) has been the leader in gathered-end hammocks and revolutionizing the traditional approach to relaxation. Establishing the now familiar hammock hanging culture that can be seen throughout parks, college campuses, festivals, and campsites across the world. The challenge at hand was to communicate the same values that go into their product development as their communication throughout all aspects of marketing strategy.
2025 Product Catalog
Website Refresh
Task was to update the B2C Shopify store to a modern theme to better integrate with supportive applications. This allowed us to bring UI customization in house to reduce additional cost associated with coding assistance and enhance website speed reducing to reduce bounce rates.
Product Page Refresh
The overall goal was to enhance the shopping experience by formatting page sections for responsive capabilities and quicker checkout process. This was achieved through the addition of a block module construction and the redesign of the specifications/below scroll content.
Amazon Merchandising
As Amazon continued to grow and customers became more reliant on online shopping, ENO found itself behind the curve when it came to it’s competitor brands. My challenge was to completely overhaul ENO’s presence on the platform to be a more effective shopping experience. Through the development and instruction of a branded store, elevated photography that communicated product attributes, consistent formatting, and Amazon A+ content, we better positioned the brand for a competitive advantage.
ENO 25TH ANNIVERSAY BRANDING
Brand video for ENO Hammocks touching on company tagline: Explore. Connect. Relax.
Elevation in studio product photography through styling, lighting, props, and post photo retouching
Camera Operated by Sarah Holm
Introduction to the updated SingleNest and DoubleNest Hammocks through existing footage from brand video in collaboration with studio photography and After Effect animations
Packaging design for new product launch of TravelNest Hammock + Straps Combo
Variety of Print and Digital Advertisement executions
Stop motion video communicating specific improvements and updates to the SingleNest and DoubleNest Hammocks
